What to Include in a Digital Project Brief

A clear project brief saves time before a website, application, campaign, or automation project begins. It does not need to be long, but it should make the important decisions visible.

Include the basics

• Business name, website, and primary contact
• What you want built or improved
• Who the audience is
• What success should look like
• Timeline, budget range, and must-have requirements

Add context

Share what is currently working, what is frustrating, and what tools are already in place. Existing websites, analytics, ad accounts, CRMs, ecommerce platforms, and content systems all affect the best plan.

Define priorities

Most digital projects involve tradeoffs. Speed, polish, flexibility, budget, and scope all need balance. A good brief helps the team choose the right version of the solution for the current stage of the business.